Branding for ‘Eight Food’, a company set to redefine frozen food.

Inspired by their children, and with the firm belief that what you eat can determine what you become, this friends trio (a couple of chefs and a nutritionist) have researched, designed, feasted on and rigorously tested all sorts of insanely delicious, family-friendly dishes.

They make a range of nourishing, natural meals, which each focus on furthering one of eight key areas of nutritional development. And then they pop those dishes straight in the freezer, to capture the benefits. They are ready take one out and cook from frozen, whenever you fancy an easy, wholesome family eat.

Borrowing from the world of textiles and block printing, the design celebrates the richness of flavours of these wholesome meals ‘on ice’.

Created in collaboration with Nell Fane.