Brand refresh for Manilife, peanut butter like no other.

The redesign reflect its unique spreadable texture unrivalled quality and boldness of flavour. Their previous packaging and hierarchy of flavours were confusing and didn’t help the costumer navigating their brand.

The logo has been evolved to be more readable and balanced, and together with the dynamic, vibrant pattern and a straightforward hierarchy, it makes for a joyful and unapologetic pack design.

Designed with Umbrella Studios.

Photography: Issy Croker
Stylist: Emily Ezekiel

Featured by DesignRush in the Best Spread Packaging Design Category 2024